After spending 2 weeks planning, storyboarding, mocking up, polishing, and perfecting, our kickstarter campaign is complete.
We’re thrilled. To ‘kick it forward’ we’ve documented our nit-picked process–
Step 1 – Research, Research, Research
With all opportunistic things, whether it be a job interview or an investor pitch meeting, we research. We spent hours scouring through the kickstarter campaigns looking at successful and non-successful projects of all categories. This step is crucial. Not only can you avoid making simple mistakes, but the inspiration is ripe for the picking!
We came out with some questions about how we’d want our campaign presented–
1) Should ours be more personable or project driven?
2) Do we want to be on camera or should our assets do the talking?
3) Funny or informative?
After deciding that 1) we should be project driven, 2) we’re camera shy…let the assets do the talking, and 3) more informative, but paired with funny assets; our campaign personality was born. Hooray!
Step 2 – Documentation
The ‘about the project’ section. The bulk of the text. It needs to draw the reading eyes in, while providing information about the project. We began here–telling the story of our baby, Dragons VS Unicorns. The first draft was nothing like the final live piece. We marked up several drafts of the text, removed and added sections, shared it with others for feedback…the works.
It was important for the text to have visuals that are synced to the context. We wanted to stay away from being text-heavy, yet concise. The more successful projects stayed away from the cliche.
We also drafted the rewards that will go along with the contributions. Got some great advice from some friends– bring the backer INTO the project, have them be a part of the process. Have the backers care about the project as much as we do. Great advice.
Step 3 – The all-important Kickstarter video script…
After we were happy with the text content (finally), we moved on to write the script for the video. This is much easier to do after step 2. We knew what was covered, and yet we can expand further where needed. What we needed was to show the gameplay. After all, that’s what we’re asking backers to support. Writing about the instructions of the game just didn’t make it sound exhilarating…but it is!
Step 4 – Video VO recording and edit
This took a whole day. It’s tricky! You want to get the right tone in the voice over– enthusiastic, clear, but without being phony or corny. Also, it’s important to speak slowly and pause after each sentence.
Step 5 – Storyboards
We made the choice to stay off camera, so the animations had to shine. We put together the storyboards for each scene, spliced together the animatic, and made tweaks where needed. This was a time consuming process, and seemingly unnecessary. NOT THE CASE! This is the chance to polish the video without redoing any final video assets. This sets the pace of the video, and provides a round of edits to the script.
Step 6 – Video Production
This process took a while, but it was very efficient because of the storyboards.
Step 7 – Polish Polish Polish
Tighten up the screws. Send the preview to fresh eyes. Get feedback. Make the updates.
Step 8 – Wish us luck!