Tag Archives: start up

And we’re LIVE!!!



Tagged , , , , , , ,

Meet the Team – Jeff

Name: Jeff Lujan

Role: CEO & Co-Founder

Nickname: SALT (sad, angry, lonely, tired)

Song that reminds me of him:

Beatdowns: closing on the hundreds…all by Keren.

Man Crush: Tom Cruise, Ryan Gosling

*Disclaimer* Jeff refuses to be interviewed.  Therefore, I’m writing edition of “Meet the Team” from my perspective of Mr. Lujan.  Enjoy!

Humble beginnings

Jeff was born and raised somewhere in Arizona and is a diehard fan of all things Wildcat.  Whether it’s women’s volleyball, or men’s golf, here’s there, rooting them on from afar and loving every minute of it.  He got his bachelors somewhere in Arizona where he joined a fraternity and was eventually elected Social Chair.  He had his first entrepreneurial experience fairly young, making hand-painted dog collars and selling them for pennies.  He was a natural born artist, joining Fox animation where he drew for one of my favorite heroine animated movies – Anastasia.  He also worked on Iron Giant (or Titan A.E. i keep forgetting which).

Making it Big Time

At Fox animation, Jeff claims his company softball team was 2nd place in the league, and took it very seriously.  He pushed DHG to join a league (which I will get into later), and is constantly comparing the two.

After Fox, Jeff got into gaming (I think).  He worked at Midway, Namco, and K2.  He is always talking about the people he loved and of course, those who sucked.  Tells me of the ugly side of business and the shitty people involved…Tells me of the Rolex watches, and Louis Vuitton purses he used to have to provide as kick backs…it’s all very ugly.

A Dog Named Jesus

Startups are tough!  Jeff’s currently selling his Mark Ryden Artist Proof #4 to fund the company.  He has already sold his pristine Harley Davidson.  It was a very sad day for Mr. Lujan.

That’s dedication.

“20 Years of Experience…For Free!”

Jeff’s our token ‘old guy’ around the office.  Old not because of age, but because he’s been in the industry the longest–20 years.  There are certain things about business one learns after 20 years, and Jeff’s always adamant about pushing these learnings onto us.  Unfortunately, our generation is skeptical. We need to learn by experience, not by listening.  After refusing to believe him, he provides us with the same warning: “you’re getting 20 years of experience for free right now…Just sayin'”.

Needless to say, he is usually right.  Perhaps one day we will not take his ‘free 20 years of experience’ for granted.


Jeff is always telling me that he’s been asking for a Refer-a-friend system for over 10 years but has never received it…Our goal is to push this to 11 years of asking but never receiving.

Wild Turkey

Jeff is banned from drinking Wild Turkey.

“Southbound and East”

This is Mr. Lujan’s way of referring to ‘Eastbound and Down’, one of the greatest comedies on TV lately.


Jeff has a love/hate relationship with Embras.  Based on stereotypes that are actually (and unfortunately) true, there never goes a day where I don’t hear this faux-word at least 3 times a day.


Jeff’s the most modest person I know.  Despite all the ups and downs (more downs than ups), he is always our pillar of knowledge, our confidant, our fearless leader.  He always finds a way to make things work, and always in the way that works best for all of DHG.

We would not be here without him.

Tagged , , , , , ,